The Assumptions Driving Your Strategy Are Probably Wrong — And No One Is Checking
Every strategic plan rests on a foundation of beliefs — about customers, markets, competitors, and organizational capabilities — that are rarely stated explicitly and almost never tested rigorously. Over time, these foundational assumptions calcify into organizational certainties, quietly shaping capital allocation, talent decisions, and competitive positioning long after the conditions that originally justified them have changed. The most expensive strategic mistakes are rarely the result of ba